Integrated creativity
Architecture, graphic design and product design
The studio
LORENZO GAETANI DESIGN is a multidisciplinary studio based in Milan, established in 2011, working at the intersection of architecture, design, graphics, and visual communication. A place of design and research where diverse skills integrate to shape coherent, contemporary, and high-impact visions.
Its identity is based on solid, cross-disciplinary experience, built over time through projects ranging from architectural design to industrial design, from editorial graphics to communication strategies. Interdisciplinarity, professional ethics, civic commitment, and cultural responsibility guide every design decision, defining a rigorous approach yet open to innovation.
More than a studio, it is a strategic creative laboratory: a space where architecture, design, and communication become tools for interpreting and transforming reality. The studio develops complex and integrated projects—from space to product, from visual identity to communication—offering a comprehensive service that accompanies the client from the initial idea to its completion.
Each project arises from a careful synthesis of vision, functionality, beauty, sustainability, and feasibility, with the aim of generating clear, effective, and lasting solutions.
When necessary, the studio draws on a select network of specialists, integrating vertical expertise to ensure the highest quality of the final result.
LORENZO GAETANI DESIGN serves as a strategic partner for established and emerging companies, as well as public and private institutions, seeking to transform ideas, values, and identities into concrete projects capable of anticipating the future rather than chasing it.
Profile
A graduate of Architecture at the Polytechnic University of Milan, Lorenzo Gaetani has forged his own path through design, research and visual communication, developing a transversal practice that unites architecture, design, and project culture.
From 1998 to 2006, he was editor of the magazines Lotus International and Lotus Navigator (Electa / Editoriale Lotus, Milan), contributing to the international debate on contemporary architecture. Between 2002 and 2006, he was an adjunct professor of Architectural Design at the Polytechnic University of Milan, School of Architecture.
Over the years, he has curated several exhibitions and participated in numerous competitions in Italy and abroad, developing a design practice open to experimentation and international comparison.
From 2006 to 2010, he lived in Paris, where he worked as an architect in the offices of Dominique Perrault (2006–2007) and Jean-Michel Wilmotte (2007–2010), gaining first-hand experience in international design contexts.
Since 2010, he has lived and worked in Milan, where he practices architectural design, visual communication, and industrial design. Since 2011, he has owned the LORENZO GAETANI DESIGN studio, through which he develops multidisciplinary projects for companies and institutions.
Since 2020, he has taught Visual Communication Strategy at the Raffles School in Milan and Professional Design at the Accademia Unidee – Fondazione Pistoletto in Biella.
Ordine degli Architetti Pianificatori Paesaggisti e Conservatori della Provincia di Milano
Ordine dei Giornalisti, Consiglio regionale della Lombardia, elenco pubblicisti
Socio Professionista designer della comunicazione Senior Aiap